We Plant a Tree for every product sold

So 5 products in an order = 5 trees planted.

We are happy to support Earthly with their Mangrove regeneration project in Madagascar. As a business, we want to reduce our carbon footprint from the production and transportation of our nappies.

Mangrove planting in madagascar

This trail-blazing project run by Eden Reforestation Projects has reforestation and poverty alleviation at its heart. Mangroves pack some punch when it comes to carbon sequestration but also provide a whole load of other natural benefits such as storm surge protection and vital habitat for many species.

Great for the earth

Madagascar has experienced deforestation on an enormous scale with only 10% of its original forest remaining today. Did you know that approximately 75% of species found in Madagascar are not found anywhere else in the world? This means it is even more important to protect what is left and help to reforest areas that have been destroyed.

Mangroves are important for the climate crisis because estimates suggesting that they sequester carbon at a rate of 2 – 4 times greater than mature tropical forests. Each mangrove tree removes around 308kg of CO2 from the atmosphere over the course of its life-cycle (approximately 25 years).

POSITIVE FOR PEOPLE

Deforestation is often tied to extreme poverty, so Eden Reforestation Projects uses a unique methodology of ‘employ to plant’ in order to target both of these problem areas. This aims to provide fair employment to local people to grow, plant, and guard to maturity native species forest on a massive scale.